The 7Ps of Digital Marketing: A Humanized Guide for Real-World Brands
If you’ve ever tried to market something—anything—you know it’s not just about posting pretty pictures online or running ads. It’s about creating a complete, engaging experience that makes people care, trust, and eventually buy. That’s where the 7Ps of Digital Marketing come in.
This framework originally came from traditional marketing, but it’s evolved beautifully into the digital world. Let’s explore it together—not with textbook jargon, but through a human lens. Because at the heart of marketing, it’s always about people.
1. Product: Not Just something that You Offering
In the digital world, your product isn’t just what you sell—it’s the experience you promise. Whether it’s a physical item, an app, or even a service, your online product presence must be crystal clear.
Ask yourself:
● Does your website describe your product in a way that actually makes people want it?
● Are the benefits, aside from their features, the primary determination?
● Are the benefits, not just the features, of main stay focused?
👉 Tip: Use reviews, unboxing videos, and testimonials to let real users tell the story for you.
2. Price: Perception is Everything
Price isn’t just a number. Online, it’s a perception game. The same product priced at $ 400 vs $ 500 can create two different emotional responses.
Online shoppers are research ninjas. They’ll compare you with your competitors in seconds.
Ask yourself:
● Are you offering enough value to justify your price?
● Do you show what makes your product worth more (or why it’s a great deal)?
● Are your discounts or offers clearly visible and honest?
👉 Tip: Experiment with price anchoring. To highlight the savings, show your original price next to the cut one.
3. Place: Your Digital Shelf
In traditional marketing, “place” meant location. Today, it means where people find and interact with your brand online. That could be:
● Your website
● Instagram Shop
● Amazon
● WhatsApp for Business
● Or even a YouTube channel
👉 Think: Are you showing up where your audience is already spending their time?
Don’t try to be everywhere. Be where it makes sense.
4. Promotion: Not Just Ads—Attention
Promotion online goes way beyond paid ads. It’s every piece of content, every story, every reel, every email that gets people to notice and remember you.
But here’s the thing: today’s users scroll fast and skip quicker.
So, be human. Be fun. Be unexpected.
👉 Tip: Mix it up. Run email campaigns, collaborate with micro-influencers, go live, try polls, or drop value-packed blogs like this one 😄
5. People: The Soul of Your Brand
In digital marketing, people matter more than ever.
This includes:
● Who are the faces behind the brand in your team?
● Your customers (how do they talk about you?)
● And your audience (how are you treating them?)
👉 Tip: Respond to DMs. Comment back. Thank reviewers. Highlight user-generated content. Show your team behind the scenes. Make it feel personal.
6. Process: Your Behind-the-Scenes Magic
This is about how smoothly everything runs—especially the customer journey.
In the digital space, a bad process equals lost sales:
● Website not loading fast? Bounce.
● Checkout process too complicated? Abandon cart.
● Late responses in chat? They move on.
👉 Tip: Map out your customer journey step-by-step. Where can you make things smoother, faster, easier?
Tools like automation (think chatbots or email flows) can make a massive difference here.
7. Physical Evidence: The Trust Factor
Even in a digital world, people need proof. They want signs that your brand is real, reliable, and worth their time and money.
That’s where digital “physical evidence” comes in:
● Verified badges on social
● Real customer reviews
● Quality product photos
● Case studies
● Before/after photos
👉 Tip: Always collect and showcase user feedback. If others trust you, new customers are more likely to do the same.
